The philosopher Rene Descartes thought you could arrive at the truth through pure reasoning, through meditation, without leaving your chambers

but it helped if you had travelled the world and acquired a wealth of experience first.

SOMEWHERE ON THE GANSU-SICHUAN BORDER, CHINA

AT HOME AT GÄRDET, STOCKHOLM, SWEDEN

GET TO KNOW ME

AS A COLLEAGUE

SKILLS AND STRENGTHS:
Editorial writing » Copywriting » Research and Strategy » Video production » Inquisitive and Analytical » Strategic and Creative » Curiosity and Learning

LANGUAGES: Swedish and English natively, German fluently, and Chinese at conversational level

I seek to combine my expertise in social science, media, technology and culture to span the bridge between the tangible and intangible, digital and social, local and global. I read, I write, and I’m always looking to learn more and gain a better understanding of the world around us.

EXPERIENTIAL MAKEUP

At work I go deep and take the long view.

INDUSTRY

BACKGROUND

Off work you’ll likely find me running trails, deep into places unknown on bike or skis, or setting up a tent by a lake somewhere.

Off work I go long and hard—running, hiking, biking or resting

And if not that, I'm probably in the sun having coffee or on my sofa with a book and my two cats.

The first bird gets the worm,
the second mouse gets the cheese

A MISTY SUNRISE ON GOTLAND, SWEDEN

—FOR A LIVING

WHAT I DO

As a copywriter in Shanghai I worked with a multitude of brands with their marketing on the Chinese market.
I was mainly helping them get their message across on juggernaut platforms like Alibaba's Tmall and Tencent's WeChat – reinterpreting and honing their ads and other sales copy for the Chinese customer and the realities of marketplace.

Content marketing is big on Chinese social media and I also wrote stories and essays for our brands social media accounts.

I'm currently a Communications Partner at the H&M Group's supply chain organisation.

MINI RODINI | BABY BJÖRN | STIGA | KLIPPAN | ENVAC | TWISTSHAKE | HEROBILITY | SKULTUNA |

—OFF THE CLOCK

A REVIEW OF 'RANGE' BY DAVID EPSTEIN

THE GREAT MENTAL MODELS VOL.1 – A REVIEW

ANDREA TSANG – THE POTTER

JULIA LEE, HR MANAGER, H&M GROUP

You have contributed with your unique skill, strategic perspective, and new ideas. Thank you for being very active and passionate in all activities during the year, like research, engaging stakeholders, brainstorming ideas and creating content for the right platforms. Let's continue to work together and improve how we work with leadership within this company.

ANDREA TSANG, OWNER & FOUNDER, STUDIO ANDREA TSANG

We had heard a lot of praise for Presson's team, since many of our social circle was already using their services to purchase their own homes.

MARTIN LILJESAND, ART DIRECTOR, SPEKTRA DESIGN

You can call William in the middle of the night and tell him you need his ass to come down to the docks with some plastic bags, duct tape, some rope, a shovel and a saw. He's not gonna ask you why, he's gonna be there in 15 minutes.

RAINBOW LIN, GLOBAL SENIOR MERCHINGDISING MANAGER, WEEKDAY

Thank you so much for your great support! So quick, so efficient and with big heart behind the films! The team watched the video and were really touched We miss you! You are always the one bring the WARM SUNSHINE to BRIGHT our daily business work ;) Looking forward to meet you soon again ;) Again: Thousand millions thanks!

JEAN DAWSON, COMMUNICATOR, H&M GROUP

Thank you for your support and helping hand, especially in recent weeks. Your can-do attitude and openness to step in has not only lifted weight off my shoulders, but knowing that I have a supportive colleague in you has really given me energy. Special thanks for managing the communications and for editing the [REDACTED] video last minute. I appreciate you!

JOSEFINE LYNXEN, COMMUNICATIONS MANAGER, H&M GROUP

I asked William about a recent project, but instead of just reporting back to me, he made a very instructive, concise and also extremely fun video which got a lot of positive response. He is very communicative, great with videos and making things happen. He impersonates the values: simplicity, we are one team, and entrepreneurial spirit in one video!

DON'T TAKE MY WORD FOR IT

THIS IS WHAT SOME OF MY CHERISHED COLLEAGUES AND STAKEHOLDERS HAVE HAD TO SAY ABOUT ME AND MY WORK

ONE FOR ALL, ALL FOR ONE

TEAMWORK MAKES DREAMS WORK. BUT SOMETIMES, TO GET THE JOB DONE, YOU'RE ON YOUR OWN

WILLIAM

FOUNDER | CREATIVE DIRECTOR

BILLY

CAN-DO ATTITUDE

LIAM

THINKER

WILLY

IDEAS MAN

GET IN TOUCH

If you're interested in hearing more about the way we work, have a business proposal, or are interested in making a purchase, we'd love to hear from you.